An advertisement with something extra.
Amit experimented with a daily fax advertisement that included a funny cartoon. The cartoon gave readers another reason to look at the message alongside the business offer.
After roughly three months, the cartoons stopped. Amit recalls receiving hundreds of calls an hour asking where the cartoon was. The scale of the response stayed with him: people had noticed the absence of a feature they enjoyed.
A reason to look forward to the next message.
For Amit, the lesson was that a recurring feature could become valuable to the audience in its own right. The reaction revealed interest in the cartoon and the routine around it.
That audience response is the memorable outcome of this experiment. The call volume is Amit’s recollection; it is not presented as a measured sales result or conversion rate.
A glimpse of the cartoon collection.
What will your audience come back for?
The experience raises a useful question for a new campaign: what can the audience find worthwhile alongside the offer? A helpful idea, a useful explanation or a touch of humour can give people a reason to pay attention again.
For your business, we can discuss the audience, the offer and a suitable way to stay in touch. The historical fax campaign is part of the learning behind that conversation.
FAST TRACK P10091 · DIRECT & RETAIL SALES