Acting while the situation was changing.
When the pandemic hit, the initial expectation of a short shutdown quickly gave way to uncertainty. Amit’s immediate concern was keeping the business moving while employees depended on him.
He says he purchased $5 million worth of computer systems and approximately $800,000 in keyboards and mice. The sales force was redirected toward supplying businesses with computers and accessories, and the entire core team shifted its focus to meet the surge in demand.
Building on relationships already in place.
The response built on an existing relationship with Ingram Micro. Amit also established relationships with HP, Dell, Microsoft, Tech Data US and D&H as the business expanded its supply activity.
Contracts with Bell and Rogers, together with a relationship with Cisco, also proved valuable as businesses adapted their operations. Established connections became practical resources at a time when customers’ requirements were changing quickly.
Financing remained part of the response.
Demand for the financial products remained strong alongside the technology supply work. Amit describes partners benefiting from the long-term supplier agreements and service-level agreements that had already been established.
The response connected supply, sales and financing. Existing agreements supported the business and its partners while the team concentrated on the products customers needed.
Explore the financing history →Adapting the focus while continuing to grow.
In Amit’s account, decisive purchasing, a coordinated shift in the core team’s focus and established supplier relationships allowed the business to continue growing through one of the most challenging periods for businesses.
The operating lesson was to act on changing demand while drawing on relationships and agreements built before the disruption. The response became another example of connecting capital, people, systems and execution around a practical business need.
What does your business need to move forward?
Discuss your technology supply requirements, a supplier or distribution partnership, or the financing needed to support a change in direction. Share the scope, timing and business objective so we can explore a useful next step.