Research the risk. Choose the people. Deliver on the relationship. Keep adapting.
These principles connect the decisions behind our business history with the approach we bring to new opportunities. Each is paired with a specific example, so the thinking has context.
Research thoroughly, understand the downside and invest with purpose.
Telecom equipment leasing combined lease income, volume purchasing and the potential reuse of returned equipment.
Read the leasing chapter →Look for partnerships that create value for everyone involved.
Amit’s account of negotiating with manufacturers and software suppliers shows how commercial relationships could support the wider operating model.
Explore supplier relationships →Bring together different perspectives, capabilities and experience.
Students helped develop the telecom technology. Certex later connected people with summer work and jobs after graduation.
Read the technology and talent story →Treat clients, suppliers and colleagues as long-term relationships.
Amit reports that some early recruits became directors or startup founders and still hire through him today.
Explore the lasting relationships →Test ideas, measure results and refine what works.
The callback service evolved into a digital version. The supplied flyer was one of the last before that transition.
Read the callback story →Make the company’s reputation stronger with every engagement.
The M2000 agent package described a system for repeat orders, delivery requirements and customer follow-up—putting service processes behind the sales promise.
See the original agent-book record →Look beyond trends, preserve room to grow and know when to pass.
Nexus Group began with everyday consumable products that customers needed to reorder, broadening the economics of the delivery routes.
Read the Nexus Group story →Adapt the strategy as circumstances and evidence change.
During the IT downturn, Amit saw more companies outsourcing entire software projects and hired people to take on that work.
Read the software-outsourcing chapter →The archived Sterling-Turner website presented an earlier version as “8 Commandments.” This page adapts those themes into present-day principles: calculated risk, collaboration, people, relationships, improvement, earned trust, durable opportunities and continued adaptation.
The emphasis today is on earning confidence through consistent delivery and evidence. These principles express our approach; the linked historical examples distinguish founder accounts from supporting artifacts.
A business challenge, a partnership or an idea that needs more than one perspective. Start with the context and we can explore a practical next step.
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