Founder story

A name built from perspective, loss, and purpose.

From a young age, my father taught me not to think in a straight line. He encouraged me to look at situations from different perspectives, to push limits, and to understand that even difficult events can reveal opportunity.

He believed the world has more to offer when we are willing to look deeper, think broader, and lead with purpose. At the center of that thinking was something simple but powerful: love — for people, for family, for growth, and for what can be built.

On the day my father passed away, I was in one of the lowest moments of my life. My mother had already passed, and in that moment, I felt deeply alone. My mind was scattered, trying to process grief, responsibility, and the weight of what came next.

As I turned on my father’s car to move it into the garage, the radio came on. The segment spoke about scientists observing something across 37 dimensions at the same time. Whether by coincidence or timing, that message landed with me. It felt like a signal — a reminder that reality can be viewed through many dimensions, and that even in loss, there can be direction.

That moment became the beginning of 37 Dimensions.

For me, the name represents a way of thinking. It is about looking at opportunities through multiple lenses: capital, people, operations, technology, distribution, risk, timing, and long-term value. It is about refusing to see business as flat or linear.

37 Dimensions was born from loss, perspective, and the desire to build with purpose.

Today, it represents a strategic operating platform focused on building, buying, funding, and improving businesses — not by looking at one angle, but by looking at all the dimensions.

Founder operating history

Financing growth through changing markets.

Explore seven separate chapters covering equipment leasing, insured factoring, Warner-Greem and Sterling-Turner, the 2001 downturn, entire-project software outsourcing and international trade.

Read the financing & growth chapters →
How we think

Eight principles behind how we build.

Calculated risks. Strong people. Relationships that compound. A willingness to adapt. Explore the principles and the operating stories that give them context.

Explore our eight principles →
Blast from the past

Step inside the old websites.

Browse the original Certex site, its later redesign and the saved Webber-Green and Warner-Green versions. Restored from the original files, with historical notices and inactive contact actions.

Explore the website archive →
Campaign experience

Sales supported by training and operating processes.

Jewellery & retail experience

Products for life’s moments.

Explore the jewellery sales story and selected historical product proposals.

Read the story & view the collection →
B2B sales experience

More capacity for sales conversations.

Explore B2B telemarketing experience across businesses, with an online marketing sales example.

Read the B2B sales story →
Technology & client relationships

One relationship. More ways to help.

How development and staffing engagements led to additional services such as Websense.

Explore the Websense chapter →
Telecommunications sales history

Vonage sales experience.

Another chapter in customer conversations, calling plans and the path to sign-up.

Read the Vonage chapter →
Workforce payments history

Daily pay as part of the working relationship.

How prepaid-card payments connected recruitment, sales talent and retention goals.

Read the daily-pay chapter →
Telecommunications & reseller growth

Unlimited calling. Wider reach through partners.

Explore the historical calling programs and today’s 37D Connect opportunities for resellers and larger companies.

Read the calling & reseller chapter →
Workforce & sales distribution

Work opportunities. Wider market reach.

Explore the Toronto Sun and National Post examples within a broader sales operation across products and services.

Read the workforce & sales chapter →
Consulting & graduate opportunities

New graduates. Business challenges. Room to grow.

Explore the early Webber-Green business-analysis framework and the consulting service that continues to develop.

Read the consulting chapter →
Retail importing

From China to Canadian retail.

Socks imported from China and sold at The Bay—a further chapter in Amit’s product and distribution experience.

Read the retail-import chapter →
Historical sales experience

Sears Home Alarm.

Explore the customer and product-training context behind another service-sales chapter.

Read the Sears Home Alarm chapter →
ADT US sales experience

Sales, technology and customer understanding.

How Amit’s sales operation combined its own technology with consumer behaviour and household insights.

Read the ADT US chapter →
Marketing experiments

They called to ask where the cartoon was.

A daily cartoon became an unexpected lesson in giving the audience a reason to return.

Read the daily cartoon story →
Sterling-Turner advertising archive

A familiar face for the leasing offer.

Three original advertising designs, including a cartoon character intended to represent Amit.

View the historical leasing artwork →
Separate own-brand business

Beck Alarms: a lesson in supply-chain control.

Amit describes Beck Alarms as an unsuccessful venture affected by equipment problems. Its customer base was sold in 2014, and the experience shaped his approach to supply-chain control.

Read the Beck Alarms story →
Allstream telecommunications experience

A sales relationship and a technology supplier.

Amit sold Allstream services while also using technology Allstream supplied for his communications businesses.

Read the Allstream chapter →
Bell Mobility sales history

Business wireless. A qualified conversation.

Explore Amit’s Bell Mobility sales experience and the retained Warner-Green B2B lead-generation campaign.

Read the Bell Mobility chapter →
Bell technology-services experience

Services we sold. Quality we valued.

IT Manager and IT Manager Plus add another chapter to the Bell sales history, alongside Amit’s experience using Bell services in his own businesses.

Read the Bell IT Manager chapter →
Antrix & recruitment acquisitions

The value was in the contracts.

Amit’s account of training and recruitment acquisitions, contractor working-capital needs and a changing roll-up strategy.

Call-center operating experience

Start with one campaign. Build the operation.

Amit’s expansion model connected premises, local hiring and an initial campaign covering fixed costs. Explore the story and all 20 historical photos.

Read the operating story & view the gallery →
Sales technology archive

A recorded message. A response.

Explore Amit’s Press 1 sales experience and listen to an original historical loan-campaign recording.

Read the story & listen to the audio →
International call-center experience · Circa 2012

University connections. Spanish-speaking capacity.

How university relationships helped Amit establish South American call-center capacity for US campaigns. Explore the Bolivia chapter and all 15 supplied photographs.

Read the Bolivia story & view the photos →
Egypt call-center experience · 2009–2020 relationship

A familiar team spirit. Half a world away.

Watch the people behind the operation in a historical team video, or download the full recording.

Explore the Egypt video story →
Pandemic response

Move decisively. Keep the business moving.

Amit redirected the core team toward computers and accessories, building on supplier relationships while demand for financial products remained strong.

Read the pandemic response story →
Equipment, supplies & service

A service behind every cup.

Explore the coffee-machine business: Italian-made equipment, recurring supplies, maintenance and a separate leasing option.

Read the coffee-machine story →
Certex Solutions · Business education

Beyond the start-up. Toward the next stage.

mindSHIFT brought business owners together for five days of development, shared challenges and peer networking.

Explore the mindSHIFT story →
Founder operating history · Orchestrator 365

The early roots of Julie.

A retained team and a retail decision-software project helped shape the thinking behind Julie.

Read the Orchestrator 365 story →
Q9 Leads · Acquired 2013

Executive experience behind the introduction.

Amit acquired Q9 Leads for its business and the knowledge and relationships of its former senior executives.

Explore the Q9 Leads story and archived website →
People & workplace culture

Opportunity starts with people.

Amit’s experience as the son of newcomers helped shape his approach to giving people a chance and supporting the team.

Read the story and view the staff photos →
Community & connection

People grow through shared knowledge.

Explore three communities for business learning, technology conversations and clearer decisions.

Explore our communities →
Sourcing & product development

Understanding the process behind the product.

COVID-era rapid-test sourcing, regulatory learning and working relationships across markets.

Read the test-kit chapter →
Founder operating history

From a callback service to a wider perspective.

Amit created a callback service that operated from 1998 to 2009. Sales began with students and parents and expanded through retail outlets. He reports approximately 10,000 monthly sales, and the service later evolved into Digital Call-Back Service.

Explore the historical service and flyer →
The next chapter · Nexus Group & Certex Solutions

Growth created new businesses.

Beginning in 1999, delivery needs led to everyday supplies through Nexus Group. Customer support and technology development grew into Certex Solutions call-center work, recruitment, Y2K placements and lasting hiring relationships.

Read the next chapter →
A personal dedication

Inspired by family.

How Amit’s parents, father’s knowledge and children’s everyday experiences helped shape the work.

Read the family dedication →
Giving back · Newcomer careers

Open a door. Share what you know.

Amit’s parents’ experience as newcomers inspired his commitment to free tools, professional-job guidance and community learning. Explore the newspaper clippings and Job Skills recognition from his collection.

Read the memory & see the original records →
R3 Results · 2023–2025

Acquisitions that opened more doors.

Amit created R3 Results to acquire call centers and contracts internationally, alongside digital agencies with preferred media-buying rates and access to industry-only wholesale suppliers, including printing.

Read the R3 Results story →

Privacy & analytics preferences

Cloudflare provides hosting, security and cookie-free traffic/performance statistics. Optional behavioural analytics is off until you agree.

Microsoft Clarity · Optional

For adult visitors who consent, Clarity measures page usage and interactions, including clicks, scrolling and session recordings. Forms and input fields are masked. Sensitive enquiry, agreement, application, login, children-related and Academy pages are excluded from session recording. No advertising integration is enabled.

Optional analytics disabled.

We honour Global Privacy Control and Do Not Track by keeping optional analytics off. Your choice is stored on this browser for up to 180 days. You can withdraw permission here; withdrawing stops future collection and clears Clarity cookies on this site.

Microsoft processes consented analytics under its own privacy statement. See our website analytics notice and Cookie Policy.